It is important for e-commerce brands to understand their consumers and audience to make intelligent decisions for their business. It is a good thing that rapidly evolving AI solutions are here to help business owners do this precisely.In this episode, Jordan West chats with Richard Harris, founder, and CEO of Black Crow AI. They talk about machine learning and the data you can use to make decisions for your brand. They also share insights into where we are now in the life cycle of artificial intelligence.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEA lot of what you’re able to do to build a profitable relationship with people in business is based on data.Every action a user takes has hundreds of signals that can be analyzed and predict their future actions.Apple’s privacy changes highly impacted a brand’s ability to recognize its users.Using predictive AI, ROAS on Facebook goes up by 15 to 40% and e-mail and SMS revenue on Klaviyo increased by 25 to more than 100%.Once you understand your users and their future value, layering predictions become more powerful, decisions become more intelligent, and actions become more precise.After all the difficult timed brands have been through, AI solutions, such as Black Crow AI, make brands feel more empowered again.You always have to get clear and let your consumers see the value you can provide for them.Recommended Tool:Gamma AI https://gamma.ai/Recommended Podcast:Making Sense Podcast with Sam Harris https://www.samharris.org/podcastsToday’s Guest:Richard Harris is the founder and CEO of Black Crow AI. Black Crow AI is a machine-learning company focused on helping consumer brands, especially DTC and Shopify stores, grow more profitably with the power of predictive AI.Connect and learn more about Richard and Black Crow here: Website: https://www.blackcrow.ai/LinkedIn: https://www.linkedin.com/in/richardlharris/E-mail: r@blackcrow.ai Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast