A rising trend, but is it worth it? Trends that are set to dominate the e-commerce landscape in 2024. From voice-enabled search to the rise of dark social, and the growing importance of environmental consciousness, we covered it all. In this episode, Jordan West shares his insights, opinions, and predictions related to voice-enabled search, headless websites, augmented reality, loyalty programs, branding, social media sales platforms, machine learning, connected TV, and consumer consciousness. Jordan offers practical advice and strategic guidance for those looking to thrive in the competitive e-commerce market. Incrementality and multi-touch attribution are emphasized, along with tracking the right metrics for financial stability.Listen and learn in this episode!Key takeaways from this episode:Voice-enabled search is expected to grow significantly, with smart devices like Alexa and Google Home becoming more prevalent.Headless websites are a growing trend, but not necessarily beneficial for all brands. Flexibility may increase, but the investment may not be worth the returns for most businesses.The use of augmented reality (AR) and virtual reality (VR) for enhancing consumer experience, especially in the fashion industry, will continue to rise.Traditional loyalty programs are becoming less effective, and brands need to look for innovative ways to provide value to their customers, such as unique programs like Toki.Business-to-business (B2B) e-commerce is anticipated to remain a significant opportunity for brands to reach more consumers through avenues like corporate gifting and partnerships with various retail outlets.Machine learning is evolving and is expected to be integral in various aspects of business operations, including marketing, sales, and customer engagement.The rise of "dark social" through private messaging apps emphasizes the importance of genuine word-of-mouth marketing and the challenge of tracking such interactions.Recommended App/Tool:Toki: https://apps.shopify.com/toki-loyalty-rewardsShopify Sidekick: https://www.shopify.com/ph/magicImprove your gross margins by up to 40%! Why Portless? Direct Shipping: From China to customers in just 6-8 days Domestic Feel: Custom packaging, local tracking from carriers Cost-Effective: Slash those cargo shipping and customs fees Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Be Q4 Ready! Check out Portless for seamless fulfillment solutions, free sample product here: https://bit.ly/3SzOi0Z Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast