In today's fast-paced world, the power of community and innovative solutions are revolutionizing the way we approach growth and customer engagement.

My guest is Pedro Gutiérrez, CEO & Co-Founder of .Avify. Avify is the number 1 Omnichannel Inventory Manager in LatAm, allowing SMBs to centralize every single order coming from channels like Ecommerce, Marketplace, Brick & Mortar, WhatsApp, and other approaches like wholesale, consignment, and distributors. Avify centralizes all the orders, automating deliveries, payments, invoicing, and tracking inventory in multiple locations.

Pedro's journey, from his early days in a software agency to pioneering conversational commerce and beyond, is a testament to the transformative power of understanding and leveraging community dynamics.

Pedro's story is not just about the technicalities of omni-channel inventory management or the nuances of social commerce. It's a deeper dive into how genuine connections, relentless customer focus, and a knack for innovation can create a bedrock for sustained growth.

Imagine harnessing the power of community to drive growth, retention, and innovation in your business. From overcoming the challenges of e-commerce in Latin America to creating a vibrant, supportive community that drives product development and customer loyalty, Pedro's insights are a goldmine.

? Key Takeaways:

- The importance of community in building and sustaining business growth.
- Innovative approaches to overcoming e-commerce and inventory management challenges.
- The role of customer engagement and feedback in shaping products and services.

Don't miss out on this treasure trove of insights! Dive into the full episode and join a community of forward-thinkers. You're not just gaining knowledge; you're becoming part of a movement shaping the future of commerce. ?

Connect with Pedro:
LinkedIn: https://www.linkedin.com/in/peter-gg/
Website: https://www.linkedin.com/in/peter-gg/

Timestamps:
00:00 Intro
0:14 Community growth and retention in e-commerce
7:44 Data-driven marketing strategies and the importance of understanding customer behavior
10:49 Building a community for SMB owners through customer service and networking events
16:00 Leveraging community building for business growth
22:12 Product market fit, cultural differences, and customer interviews
27:19 Customer support setup and scalability
31:53 Automating customer support through assisted bots and personalized interactions
37:13 Finding the right VC investors for a startup
41:24 Scaling a Shopify agency through networking and storytelling
47:06 Growing ecommerce business in Central America and the Caribbean

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