Unleashing Creative Genius in B2B Tech: Discover How with Wojtek Jezowski!

Diving into the world of B2B tech, many perceive it as a realm of codes and numbers. However, my recent podcast with Wojtek Jezowski, a maestro of creativity and storytelling, shatters this stereotype. Wojtek's journey from aspiring filmmaker to a marketing maven in tech illustrates the transformative power of creativity in a seemingly rigid field.

Why listen to this episode?

Because it's not just about tech; it's about humanizing it. Wojtek masterfully explains how storytelling and creativity bring life to tech solutions, making them relatable and engaging for customers. He shares anecdotes from his experiences, demonstrating how innovative storytelling has redefined marketing strategies in tech businesses.

Key takeaways?

First, the significance of understanding your audience. Wojtek emphasizes the need for genuine customer insights to craft compelling narratives. He also highlights the importance of aligning creativity with strategic marketing objectives, ensuring that even the most imaginative campaigns drive real business results.

But here's the clincher - Wojtek delves into the art of blending emotion with technology. He illustrates how emotional connections in B2B aren't just possible but are essential for impactful marketing. These insights are backed by real-life examples and data, showing the tangible impact of creative storytelling in tech.

? If you're in B2B tech, marketing, or just fascinated by the intersection of creativity and technology, this episode is a goldmine. Prepare to be inspired and learn how to transform your tech narratives into compelling stories that resonate!

Timestamps:
0:00 - Intro
0:14 - Creativity and storytelling in B2B tech
6:18 - Marketing strategy and organization size
13:34- Sales and brand strategies in B2B marketing
17:14 - Effective storytelling in advertising
20:58 - Using memes and gifts to understand customers and create effective marketing strategies
28:28 - B2B marketing and sales emotional connections
34:14 - B2B marketing strategies and targeting different audiences
39:03 - Marketing strategies for B2B and B2C companies
44:55 - Measuring success of storytelling videos for B2B tech companies
50:23 - YouTube SEO and content creation for IT companies

Follow Wojtek using these links:
LinkedIn: https://www.linkedin.com/in/jezowski/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

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