The social proof is becoming real, especially for B2C and FMCG brands with the advancements in social media and influencer marketing concepts. Also, with the increased competition, it's becoming harder to get placed at shelves in high-traffic areas. Even so, there are several newer technologies out there, such as mass customer mobilization, that can help get visibility for your brand inside the store through non-traditional methods. In today's episode, our guest, Ben Searcy, shares his insights into the importance of customer advocacy and mass customer mobilization. He also describes how customer advocacy differs for B2B and B2C brands. Finally, he describes how the mass customer mobilization could increase sales at low-performing stores and how the advocacy could increase the revenue for B2B brands.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.