Selling complex products involving several buyers is challenging. Each buyer persona is different. Each channel they prefer to hang out with is different. And each piece of content needs to have appropriate messaging that resonates with the customer persona you are targeting. But the most crucial element of mapping your customer journeys would be the ideal customer profile, which most companies struggle to identify.In today's episode, we have our guest Jeff White, who discusses why it is so important to identify the ideal customer profile for your offerings to streamline your growth. He also discusses why mapping customer journeys are critical to providing a seamless customer experience irrespective of whether you acquire customers through physical or digital channels. Finally, we had a chance to discuss the nuances of account-based marketing and channel conflict issues for manufacturers selling through distributors.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.