Most people think of customer experience as providing the best customer service. But, in reality, it's much bigger than that. It's about removing the friction and choppiness from each channel. It's making the experience personalized while not compromising on scalability. The customer experience innovation requires a rounded approach, starting from your team alignment, offerings, processes, and the product bundle.In today's episode, we have our guest Kirk Thompson from Chief Outsiders, who discusses how team alignment may be necessary to align with your customer experience strategy. He also touches on removing the choppiness in the sales and operational cycle by systemizing the processes. Finally, he shares several stories where businesses had hit the wall in their growth journey and required a refined product and pricing model to grow.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.