The innovation projects could be perceived as risky. It might also be harder for operational and financial executives to assess the ROI of such initiatives. But done right, companies can not only improve the customer experience while converting them into digitally native culture, they could also increase the enterprise value of such companies by 2x.In today's episode, our guest, Chris Stegner, discusses how to transform a company into a digital. He also discusses cultural issues such as politics and how they could be barriers to innovation-driven culture. Finally, he shares several stories of companies where he was able to increase the enterprise value of companies purely by transforming their customer and user experience.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.