Digital Twin has been around for a long time. But is that just marketing hype? Is it just a fancy term for data gathering? What are the core challenges digital twin solves? Is that supposed to help overworked maintenance departments and extracting stories from each machine? Could it help in reducing waste and improving product quality? These are the questions you will have if you are in the process of exploring a digital twin for your organization.In today's episode, we have our guest Chris Harris, who discusses the importance of data gathering for manufacturers. He also provides insights into how every machine has a story and how much you can learn from these stories by collecting and analyzing data. Finally, we discussed the nuances of digital twin and how that could help manufacturing maintenance departments become proactive and efficient.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.