Our guest is Eric Spatzer, WW Sr. Manager Enablement Tools & Services at Citrix. 
This program is an important eight-minute segment that talks about what it means to have the right sales funnel for your business. This is part of a previous interview about Sales Enablement at Enterprise Scale: How Citrix Does It
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The host is Matt Heinz. 
What is the right funnel for your business
Making Content Count Across the Funnel
Selling the Right Product for the right customer use cases

About Eric Spatzer
Experienced Business Development Leader with a demonstrated history of working in the computer software industry. Skilled in Analytical Skills, Coaching, Sales, Customer Relationship Management (CRM), and Management. Strong program and project leader with a Master of Business Administration (M.B.A.) focused in Finance, from Rollins College - Crummer Graduate School of Business.
Citrix
About Citrix
Citrix (NASDAQ:CTXS) is powering a better way to work with unified workspace, networking, and analytics solutions that help organizations unlock innovation, engage customers, and boost productivity, without sacrificing security. With Citrix, users get a seamless work experience and IT has a unified platform to secure, manage, and monitor diverse technologies in complex cloud environments. Citrix solutions are in use by more than 400,000 organizations including 99 percent of the Fortune 100 and 98 percent of the Fortune 500.
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 Sales Enablement Live: New Insights & Research from Miller Heiman CEO Byron Matthews
The many challenges of channel sales enablement & engagement with Justin Johnson
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