This week's show is entitled, "How a ‘Day 1 Mentality’ Wins in B2B Sales and Marketing" and my guest is Rishi Dave, Expert Partner at Bain & Co.
Tune in to hear more about:
The Day One mentality of B2B buying
Building credibility and attention with decision makers before they're ready to buy
How do RFPs play into the Day One mentality, and should we even be using them?
The impact and importance of communities given specific data

Listen now, watch the video, and/or read the transcript on the Heinz Marketing blog (search "Rishi Dave"). 

I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.