24 min listen
Balancing Brand and Demand in a Scale-Up Business
Balancing Brand and Demand in a Scale-Up Business
ratings:
Length:
17 minutes
Released:
Apr 26, 2024
Format:
Podcast episode
Description
This week's show is entitled, "Balancing Brand and Demand in a Scale-Up Business" and my guest is Chris Bauserman, CMO at Conexiom.
Tune in to Learn About:
Creating Urgency in Marketing: Use strategies analogous to spearfishing and account-based marketing to generate urgency in the market.
Foundations of Alignment: Rethink Ideal Customer Profiles (ICP) and analyze customer data to target high-value segments effectively.
ROI and Decision-making: Understand acquisition costs and customer lifetime value to make informed business decisions aligned with corporate objectives.
Watch the video, listen in below and/or read the transcript below.
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.
Sales Pipeline Radio was recently listed as a 30 Best Sales Management Podcasts
Released:
Apr 26, 2024
Format:
Podcast episode
Titles in the series (100)
Are you good enough? Mastering your purpose & value with Mark Magnacca: Mark Magnacca joins Matt Heinz on this episode of Sale Pipeline Radio! Mark is the author of "So What?" and President and Founder of Allego, Inc. Listen in to see why practice for sales professionals is so important and as Matt and Mark ask the que... by Sales Pipeline Radio