71 min listen
RV124 -The power of Content, Education and Understanding your Customers | Let’s talk branding
RV124 -The power of Content, Education and Understanding your Customers | Let’s talk branding
ratings:
Length:
48 minutes
Released:
Nov 21, 2023
Format:
Podcast episode
Description
Chris was invited to join Stef Hamerlinck on the Let’s talk branding podcast to discuss content and branding.
Chris challenges the traditional approach to B2B marketing and emphasizes the importance of understanding customers and generating demand. He highlights the distinction between demand creation and demand capture, and urges companies to focus on creating content that customers actually want to consume. Chris also discusses the role of brand building in B2B marketing and the need for effective distribution tactics to reach a broader audience. He emphasizes the importance of measuring the impact of marketing efforts on overall business growth and suggests shifting the focus from micro analytics to a more holistic view of marketing ROI.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Chris challenges the traditional approach to B2B marketing and emphasizes the importance of understanding customers and generating demand. He highlights the distinction between demand creation and demand capture, and urges companies to focus on creating content that customers actually want to consume. Chris also discusses the role of brand building in B2B marketing and the need for effective distribution tactics to reach a broader audience. He emphasizes the importance of measuring the impact of marketing efforts on overall business growth and suggests shifting the focus from micro analytics to a more holistic view of marketing ROI.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Released:
Nov 21, 2023
Format:
Podcast episode
Titles in the series (100)
5 - B2B LinkedIn Ads & Detailed Content Distribution Strategy | Demand Gen Live S1 x05 by B2B Revenue Vitals