53 min listen
11 - Voice of the Customer | Innovate Sales with Kevin Mulrane and Travis King
11 - Voice of the Customer | Innovate Sales with Kevin Mulrane and Travis King
ratings:
Length:
37 minutes
Released:
May 19, 2020
Format:
Podcast episode
Description
Chris Walker joins Kevin Mulrane and Travis King on an episode of Innovate Sales to talk about how important it is for marketers to understand their Ideal Customer Profile (ICP) from a perspective that goes beyond simply observing sales conversations. They discuss things every marketer can do to gain customer insights that will help guide content creation, and Chris shares strategies that allow you to optimize for metrics that matter, such as qualified pipeline revenue, sales cycle length, and win rate.
Released:
May 19, 2020
Format:
Podcast episode
Titles in the series (100)
10 - Adopting a Buyer-Centric Mentality | Winning Wednesdays with Katrina Fuhrman by B2B Revenue Vitals