71 min listen
RV117 - Maximizing Resources for Revenue Strategy
RV117 - Maximizing Resources for Revenue Strategy
ratings:
Length:
12 minutes
Released:
Oct 27, 2023
Format:
Podcast episode
Description
Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations.
First, he discusses the importance of data analysis and customer insights in building an effective revenue strategy. He emphasizes the need to measure the ROI of marketing channels accurately and challenges the traditional approach to attribution. He also highlights the lack of scrutiny around the ROI of established channels like LinkedIn Ads and Google Search, compared to newer marketing tactics.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Released:
Oct 27, 2023
Format:
Podcast episode
Titles in the series (100)
6 - Marketing Automation Do's and Don'ts | Demand Gen Live S1 x06 by B2B Revenue Vitals