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RV 86 - LEAKED: Vault Event | Shifts in Funding Confidence, HIRO Pipeline Standardization, & Changing Lead Metrics Mindset

RV 86 - LEAKED: Vault Event | Shifts in Funding Confidence, HIRO Pipeline Standardization, & Changing Lead Metrics Mindset

FromB2B Revenue Vitals


RV 86 - LEAKED: Vault Event | Shifts in Funding Confidence, HIRO Pipeline Standardization, & Changing Lead Metrics Mindset

FromB2B Revenue Vitals

ratings:
Length:
12 minutes
Released:
Jul 29, 2023
Format:
Podcast episode

Description

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, and this week he opened by covering a couple important and timely industry observations. 
First, he updates information on the recent shift in funding confidence for B2B, SaaS, and Tech companies. He explains that the market is in the best position it’s been in the past 18 months and covers what we can expect to see in terms of stocks, hiring, and investments because of this.
Then, he stresses the critical importance of standardizing HIRO pipeline as soon as possible in your company. He breaks down the mistakes companies make without this standardization, in over or undervaluing sources. 
Finally, he wraps by dispelling the idea that low intent leads regularly become declared intent leads, and how to optimize lead metrics by changing your mindset.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Released:
Jul 29, 2023
Format:
Podcast episode

Titles in the series (100)

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.