64 min listen
RV157 - Rethinking B2B Event Marketing
ratings:
Length:
27 minutes
Released:
Mar 22, 2024
Format:
Podcast episode
Description
Chris joined Kelsey Voss to talk about B2B event marketing with insights on its evolution post-pandemic. The conversation blends expert opinion and research to dissect the effectiveness of in-person events, the undeniable rise of digital alternatives, and the best practices for measuring go-to-market strategies.
Chris challenges the traditional B2B marketing playbook, pointing out the emotional versus rational decision-making that often drives substantial investments in trade show booths. He emphasizes the importance of scrutinizing marketing strategies with data-driven insights to identify true ROI. Additionally, he discusses the transformative power of direct relationships with customers, bypassing third-party mediums to increase margin and scale.
Throughout the dialogue, a key refrain surfaces: the need for foundational consumer insights to inform compelling content that genuinely resonates with B2B customers. Chris passionately argues for a shift towards standardized go-to-market reporting and the significant potential of recurring, high-value digital events to eclipse expensive physical trade show presences.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Chris challenges the traditional B2B marketing playbook, pointing out the emotional versus rational decision-making that often drives substantial investments in trade show booths. He emphasizes the importance of scrutinizing marketing strategies with data-driven insights to identify true ROI. Additionally, he discusses the transformative power of direct relationships with customers, bypassing third-party mediums to increase margin and scale.
Throughout the dialogue, a key refrain surfaces: the need for foundational consumer insights to inform compelling content that genuinely resonates with B2B customers. Chris passionately argues for a shift towards standardized go-to-market reporting and the significant potential of recurring, high-value digital events to eclipse expensive physical trade show presences.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Released:
Mar 22, 2024
Format:
Podcast episode
Titles in the series (100)
7 - Paid Social vs. SEO | Demand Gen Live S1 x07 by B2B Revenue Vitals