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    2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02

    2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02

    FromB2B Revenue Vitals

    Start listeningView podcast show

    2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02

    FromB2B Revenue Vitals

    ratings:
    Length:
    66 minutes
    Released:
    Apr 30, 2020
    Format:
    Podcast episode

    Description

    The second installment of Demand Gen Live. We made some improvements to the format including audience video participation for Q&A. Lots of depth here on building a multi-channel digital advertising strategy and distinguishing between intent channels and awareness channels in B2B Demand Gen.
    Released:
    Apr 30, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.