8 min listen
Mobile Video Advertising Will Blow Up The Market
FromGDTalents
ratings:
Length:
6 minutes
Released:
Apr 9, 2015
Format:
Podcast episode
Description
Mobile video has been growing steadily for years. This was driven by a couple of factors that listed in this episode. Increased standardization around this medium, better measurement capabilities and advanced targeting capabilities beyond device ID and lat/long over time can help brands and agencies identify the right KPIs and quantify value. These understandings probably will lead to increase of mobile video budget item. More sophisticated, video-specific pricing models can simplify for advertisers calculation of their ROI and also shift the risk to the publisher side and make them even more open to this medium.
Released:
Apr 9, 2015
Format:
Podcast episode
Titles in the series (44)
Why App Store Optimization (ASO) is a Must to Market Your Apps?: ASO stands for App Store Optimization and it is the process of improving the visibility of a mobile app in an app store. You can think of it like search engine optimization (SEO) for websites - only for the App Store instead - if you would like. More... by GDTalents