Whitney Gibson is a Partner, Chair, and eControl Attorney at Vorys eControl, an online seller enforcement team. In his role, Whitney integrates technology, data, and services to confront online sales control challenges. He also provides manufacturers with innovative approaches to protect and grow brands online. Whitney received his JD from the University of Cincinnati College of Law.  Blake Burrus is the CEO of Precision eControl, a technology and SaaS company that enables brands to thrive in the eCommerce age. As an experienced tech executive, analytics leader, investor, and advisor, he has held leading roles at companies such as Numerator, Quotient Technology Inc., and Nielsen. For the past two decades, Blake has cultivated a passion for innovation and building product platforms for marketing analytics. In this episode… With Q4 concluding, brands are looking to maximize growth in the coming year. But unauthorized resellers and various control regulations are hampering these efforts. So, how can you protect your brand and boost ROI? Brand control experts Whitney Gibson and Blake Burrus advise partnering with brand protection analysts and data analytics technology teams to develop channel control strategies. These entail  identifying an ideal go-to-market approach, establishing policies for unauthorized resellers, and measuring key data to optimize growth. By leveraging KPIs and advertising, marketing, and sales data, you can identify growth opportunities and target audiences through multiple channels to increase ROI. Join Aaron Conant in today’s episode of The Digital Deep Dive as he chats with Whitney Gibson of Vorys eControl and Blake Burrus of Precision eControl about brand control strategies to drive growth. Together, they discuss data analytics strategies for channel control, addressing channel disruptors to drive brand growth, and the ideal KPIs to maximize revenue.