Ajay Bam is the Co-founder and CEO of Vyrill, a fan video discovery, insights, and content marketing platform enabling brand marketers to maximize awareness and revenue. As a product management professional, entrepreneurial thinker, and innovator, he has over 13 years of experience working with startups and world-class brands in web and mobile product development, including native IOS/Android apps, SaaS tools and technologies, and digital commerce. Throughout his career, Ajay has pioneered the adoption of mobile devices for personalized loyalty, developed and launched a scalable global card and operator billing solution, and delivered new revenue for Nokia smart devices.  In this episode… In the era of video, brands are leveraging product reviews and content on TikTok and other social media platforms to drive conversions, engagement, and sentiment. So, how can you optimize product videos to reach target audiences and satisfy evolving expectations? With younger generations spending an average of five hours a day on TikTok, consumer shopping journeys and purchasing decisions are influenced by product reviews and how-to videos. But, according to Ajay Bam, these videos are often lengthy and inaccessible, negatively affecting the customer experience. To help consumers find exactly what they're looking for, Ajay emphasizes the importance of in-video searches. To maximize video discovery, engagement, and brand sentiment, you can leverage UGC (user-generated content) to increase relevance, reach target demographics, and personalize the customer journey.  In today’s episode of The Digital Deep Dive, Aaron Conant hosts Ajay Bam, Co-founder and CEO of Vyrill, to talk about leveraging video reviews and other content on prominent social media platforms. Ajay talks about TikTok’s role in product discovery, the need for in-video searches, and how to maximize video discovery and engagement.