Video is one of the most powerful tools in the marketing toolbox for your pet industry business. It allows you to demonstrate your products and services, connect with customers and reach new people. Studies have shown how powerful it is to connect with people through a screen. Appearing on video gives you influence and presents you as an expert to viewers. So let’s talk about how to shoot and edit compelling videos with the basics of video production and the Hook Formula. Plus, I have a tip from a TikTok veterinary star with over 900,000 followers that will instantly make your videos more personal to viewers! Want to do more with video? This month we're playing Social Video BINGO in Wear Wag Repeat Society! We’re making video fun, easy, and more engaging while giving away prizes to members who get bingo! Click here to learn more about playing along and becoming a member.