On this episode, I’m talking with Kerrie Fitzgerald of Ecommerce Society. I’ve known Kerrie for years and I love a chance to get on the line with her and talk about digital marketing.  Today’s conversation is full of actionable advice. Kerrie explains the five emails that you need to send to new subscribers when they join your email list.  These five emails are written in advance and scheduled as part of an automated email welcome sequence. In my pet business, I use ConvertKit to manage my email marketing, including my email welcome sequence. What I love about Kerrie’s strategy that I’m about to share is that she explains the reason behind all five emails. And overall, they’re designed to make sales.  Your welcome sequence is when new subscribers are the MOST interested in you and your business. So you need to take advantage of that and make it easy for them to get what they came to you for.  This episode is part of my Q2 Email Marketing theme. Stay tuned for more expert interviews with actionable advice and solo episodes that will help you reach more pet lovers who need you in their lives!