In this episode, I'm sitting down with Kelly Ison, the brilliant mind behind Einstein Pets, an all-natural organic pet treat brand. From her corporate background to shaping a brand deeply anchored in love – both for her dog Abbey and for better pet nutrition – Kelly is a role model for every aspiring pet business owner. In this conversation, we get into her insights on the importance of step-by-step business growth, the vital role of impactful packaging, and why it’s important to truly collaborate with independent pet retailers. I loved hearing about Kelly’s brand story and the passion behind each ingredient in her recipes. You’ll learn that Einstein Pets is all about using really high-quality ingredients… and enough of them so that you can really smell the ingredients when you open the bag of treats! The smell factor is important! Every chat with an industry leader like Kelly is a treasure trove of wisdom, and today is no exception. My main takeaway? I hope this episode inspires you to grow your business in a sustainable way that works for you. We want your business to be growing and thriving 10 years from now and 20 years from now. Don’t feel the pressure to do everything all at once and get burnt out. But don’t take it from me… here’s Kelly to share her story and the key to her pet business growth.