John Feather is the Senior Consultant at HHF Strategy, a consultancy that partners with companies to provide structured strategies and heart-led innovation. As a successful brand manager, he was the Senior Associate Brand Manager for Pull-Ups at Kimberly Clark, where he co-managed annual commercial programming. John was also a Brand Manager at the ScottsMiracle-Gro Company, where he drove the marketing, strategy, and innovation of the Air Brands team, a $280 million portfolio of brands serving the indoor cannabis growing industry. In this episode… With the dynamic changes in the eCommerce landscape, it’s more pivotal than ever for companies to integrate digital capabilities into their operations. So, how can you structure your organization digitally to stay abreast of consumer trends in eCommerce? As an expert in digital strategy, John Feather asserts the importance of assembling your brand to be consumer-focused. By focusing your business decisions around consumer demands and shopping habits, you can drive crucial digital changes within your company. Another component of a digitally savvy brand is technology implementation. John says to consult with IT departments and digital change agents to help you incorporate platforms such as a digital asset management system or a product information management system to help you achieve digital eCommerce objectives. Tune in to this episode of The Digital Deep Dive as Aaron Conant chats with John Feather, Senior Consultant at HHF Strategy, about building a digital organization. John discusses how to drive digital change in a business, tips for adopting new technology to streamline digital operations, and adapting to rapid advancements in the eCommerce space.