Joaquin Viramontes, Director of Personalization at digital experience agency R2i, joins me on the Tech Talks Daily Podcast. The seasoned expert in analytics, personalization, and all things data shares insights on personalization and why it's much more than a buzzword for marketing professionals. R2i is a digital experience agency that creates digital solutions that connect and accelerate customer experiences to drive impact for brands. I learn more about their relentless focus on combining data, insights, and technology with creative design to drive engaging and high-impact digital experiences. Joaquin shares how businesses can go beyond making a case for personalization to implementing a long-term program that shows ROI. He also explains a marketer's ideal toolkit of analytics and optimization tools that can be used to identify wins and optimal ways to invest time and resources. Finally, we discuss how to establish a company culture of data-driven decisions and build excitement around the value that tech and data can bring to all decisions in every department.