For the last four years, I have been covering the Adobe Summit in Las Vegas from the Venetian hotel. This year's event was going to be even more special as it had merged its event with Magento. But we all know what happened next. However, the show must go on and Adobe is hosting the Summit virtually. So, I will be attempting to take those conversations I would normally be having face to face on the show floor and chat with the guests virtually too. Mindtree is a global technology consulting and services company, helping enterprises marry scale with agility to achieve competitive advantage. In a nutshell, they provide technology solutions to make businesses and societies flourish. The company is also an Adobe Specialized Business Partner and the perfect company to explore emerging digital customer experience trends. I also want to learn more about emerging technologies, solutions and how businesses are leveraging them to become experience-driven. Anshuman Singh, General Manager & Head of Digital Strategy & Consulting at Mindtree joins me on today's edition of Tech Talks Daily. Anshuman leads Mindtree Interactive, globally. Mindtree Interactive designs & builds compelling experiences to deliver the brand-promise through persuasive content and friction-less transactions for consumers, customers, partners, and employees. Additionally, he also represents Digital Team in Europe. Digital team provides Interactive, Data Science & Engineering and Cloud services across various sectors like Retail, CPG/ FMCG, Manufacturing, Travel, Transportation, Hospitality, Technology, Media, Services, Banking, Financial Services & Insurance. Anshuman reveals more about their born to be digital mantra. We also talk about leveraging augmented reality (AR) to enhance customer experience, the immediate impact of AR and how are companies innovating with AR/