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768: Real-Time Email Personalization Made Simple and Scalable

768: Real-Time Email Personalization Made Simple and Scalable

FromThe Tech Talks Daily Podcast


768: Real-Time Email Personalization Made Simple and Scalable

FromThe Tech Talks Daily Podcast

ratings:
Length:
16 minutes
Released:
Feb 11, 2019
Format:
Podcast episode

Description

We appear to be entering a period of expansive email marketing platforms, Adobe’s acquisition of Marketo, Salesforce’s acquisition of Rebel, and Twilio’s acquisition of SendGrid. Last year Campaign Monitor merged with Emma and Delivra to launch a new Campaign Monitor brand and the industry’s most comprehensive email marketing solution. However, Campaign Monitor also recently acquired Sailthru and Liveclicker which leaves them with five email marketing technology brands. Campaign Monitor: This market-leading self-service brand focuses on delivering a better experience compared to freemium brands, with a primary focus on high volume email senders trying to drive more engagement with subscribers. With its easy to use marketing tool, marketers are able to send beautiful, targeted newsletters to grow their business. Emma: Emma’s solution makes it easy for teams of all sizes to create and collaborate on beautiful campaigns. Its focus on delivering powerful personalization in an accessible way ultimately drives more conversions and sales. Emma also allows distributed business or franchised organizations to manage professional email marketing at scale. Delivra: Delivra offers custom email marketing and automation solutions designed to meet the unique needs of every customer. Its service-centric model focuses on building more sophisticated, custom email solutions for businesses who have advanced email marketing needs but lack the resources to support it. Liveclicker: Founded in 2008, Liveclicker, a CM Group brand, is a global provider of real-time email personalization solutions for B2C marketers. Since the release of its VideoEmail platform in 2009, marketers have used Liveclicker to captivate consumers and drive program performance. T Today, top brands such as Bloomberg, AT&T, MasterCard, Lowe's, Hertz and Samsung rely on the company’s market-leading RealTime Email solution to deliver engaging, personalized messages simply and at scale. Sailthru, a CM Group brand, helps modern marketers drive higher revenue, improve customer lifetime value and reduce churn by using its powerful suite of connected capabilities. Sailthru’s high-performance email, website personalization, mobile marketing automation, and unique integrations power new customer acquisition by leveraging machine learning and first-party data to easily deliver relevant, personalized engagement across all channels. The world’s most innovative publishers, including Business Insider, Refinery29 and Food52, and the world’s fastest growing e-commerce companies, including Rent the Runway, JustFab, and Alex and Ani, trust Sailthru to help them succeed. Most interestingly, we have stopped talking about the demise of email. I invited Shane Phair, Chief Marketing Officer at Campaign Monitor onto my daily tech podcast to learn more about the acquisitions of Sailthru and LiveClicker. We also discuss what this means for the future of the company and his view on the industry.
Released:
Feb 11, 2019
Format:
Podcast episode

Titles in the series (100)

Fed up with tech hype and buzzwords? Looking for a tech podcast where you can learn and be inspired by real-world examples of how technology is transforming businesses and reshaping industries? Keep informed of the latest business and tech trends by listening to stories of other people in your field and how they are overcoming challenges with emerging technologies. Learn from the guest's actionable tips, and lessons learned to obtain greater clarity and how you can leverage technology. In this daily tech podcast, Neil interviews tech leaders, CEOs, entrepreneurs, futurists, technologists, thought leaders, celebrities. I have also teamed up with Citrix and its Citrix Ready partners to reveal how they are solving problems together while building the future of work. We discuss how tech trends such as AI, machine learning, 5G, IoT, AR, VR blockchain, crypto, and digital transformation strategies are already reshaping our world. Guests from every industry educate listeners through sharing their road to success, startup stories, and how technology transformed their business and life. Join me for a daily dose of optimism and motivation as I prove that technology really does work best when it brings people together.