Last year I spoke to the founder and CEO of Trusona, Ori Eisen about being the leader of the no passwords revolution. During my tour of the Phoenix tech scene, I decided to drop by and catch up with Ori and meet in person to learn more about his story and his award-winning work in the region. Every year the Phoenix Business Journal recognizes leaders for their strong leadership, integrity, values, vision, commitment to excellence, financial performance and commitment to the community. Oris has been repeatedly recognized for his contributions to the cybersecurity industry and involvement with non-profit organizations that battle daily with the repercussions of cybercrime. Ori has spent the last two decades fighting online crime and is respected for his business knowledge and leadership. Prior to founding Trusona, Ori founded 41st Parameter – the leading online fraud prevention and detection solution for financial institutions and e-commerce. 41st Parameter was acquired by Experian in 2013. Prior to 41st Parameter, Ori served as the Worldwide Fraud Director for American Express focusing on Internet and counterfeit fraud. Ori was also the Director of Fraud Prevention for VeriSign/Network Solutions. Ori is often quoted by industry insiders and receives numerous invitations to keynote industry events and conferences and he holds over two dozen cybersecurity patents. We talk about the passwordless 2FA integration for Pulse Connect Secure VPN and why so many tech companies are relocating to Phoenix.