Lori Anderson, President and CEO of the International Sign Association joins us today to talk about the organization that "points the way for communities to thrive." The International Sign Association is an organization whose work is crucial, omnipresent, and almost totally inconspicuous to the public. Though signs are an essential aspect of modern life -- without which most of us would find ourselves lost almost constantly -- their success is rarely noticed while failures become the fodder of internet memes. Ms. Anderson's passion for way finding and signage is palpable and not to be missed. Bring your sense of curiosity and learn a little bit more about the curious world in which we all live.  Lori Anderson is President & CEO for the International Sign Association (ISA), which serves the international on-premise signage and visual communications industry. ISA’s programs include educational conferences, government relations, technology research and the ISA International Sign Expo, which attracts some 20,000 signage and graphics professionals annually. Prior to joining ISA in 2004, Lori was Strategic Planning and Industry Relations Officer for the Society of the Plastics Industry, Inc. (SPI) in Washington, DC, where she was responsible for a number of programs, including government and public affairs, industry statistics, international trade policy and strategic planning. ISA and its Affiliated Associations work to support, promote, and improve the worldwide sign and visual communications industry, which employs more than 200,000 American workers and has an economic impact of $37.5 billion.