16 min listen
#18 Time Life - Melissa Robison
ratings:
Length:
33 minutes
Released:
Feb 2, 2014
Format:
Podcast episode
Description
Melissa Robison gives us insights to what it takes to work for Time Life as a digital director. From A/B testing product offers, to being ready for Black Friday and Cyber Monday, to managing brands within brands, Melissa shares how teams prioritize planning for success. Melissa has 15 years of experience building and managing cross-functional teams in fast-paced agency and client-side environments to strategize, plan, and create large and small scale digital solutions that maximize ROI for high profile brands. Direct Holdings Global has a long history of successfully marketing unique, niche products like Time Life, StarVista Entertainment, KitchenTek, and many others.
Released:
Feb 2, 2014
Format:
Podcast episode
Titles in the series (100)
#11 The Nonprofit Roundtable - Allison Carney: Allison Carney aka the "Queen of Nonprofits" has a passion for nonprofits and sharing their stories with the world. At The Nonprofit Roundtable she is responsible for the website, social media, newsletter and communication materials. She also meets... by Through the Noise