Today on Entrepreneur Effect our host is joined by Bestselling author and transformation and marketing executive Chris Aarons. Chris is a seasoned professional who is breaking ground at the intersection where digital transformation, sales and marketing strategies all meet. He is the co-author (with Michael Gale) of the best selling book, “The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age"which shows how to create a digital-first DNA for your organization to not only embrace the digital age but thrive in it. In addition, he facilitated many group programs for clients, spoken at industry group events and teaches and serves as a guest lecturer on Digital Marketing for the University of Texas at Austin. An innovator with more than 20 years experience, he has created and implemented powerhouse programs in a variety of professional settings. From international PR agencies to Fortune 500 companies, Aarons is the quintessential "go-to" guy in strategic marketing that requires the highest level of creativity and knowledge. In 2005, he launched a successful social media program at AMD, which quickly defined best practices in the world of social media and influencer relations.