In this episode of FairPlay, Arun talks to Michelle McGuire Christian, a Principal at Deloitte Consulting and Chief Commercial Officer of ConvergeCONSUMER. Michelle is a consumer data analytics and artificial intelligence expert who helps brands grow by connecting with consumers through AI and machine learning. She shares how she leads the go-to-market strategy and business growth for ConvergeCONSUMER, a platform that leverages Deloitte’s data management, decision automation, and proprietary AI capabilities to enhance the customer experience. Listen to Michelle’s insights on how analytics and AI can transform the consumer journey and enable brands to optimize their marketing, supply chain, and consumer relationships. Don’t miss this fascinating conversation on the power of technology, data, and human-centered design with Arun and Michelle.About Michelle McGuire Christian: Michelle is a Principal within Deloitte Consulting LLP and serves as the Chief Commercial Officer of ConvergeCONSUMER which is the Deloitte product business that leverages AI and ML to drive new growth from lead to loyalty. Responsible for the go to market strategy, deployment of assets in the marketplace and the overall growth of the US business. Deloitte assets and IP include the use of advanced data management, AI, ML and decision automation including proprietary IP of the Converge platform. Michelle sits in Deloitte Consulting’s Technology & Innovation group that is evolving the future of the professional services industry.In market, Michelle helps brand elevate the human experience of their customers through the use of data, AI and ML to optimize the spend and efficacy of advertising, marketing and commerce. Michelle has successfully launched brands like PlayStation Direct, managed marketing analytics for Disney Plus and driven effective social engagement for the Grammy’s.Transforming marketing into a data focused model that leverages the science of data and the artistry of creative to impact the market. Additionally, Michelle focuses on the impact of diversity, equity and inclusion on the brands she serves through thought leadership, team/project make up and transforming how Deloitte Digital looks at Unconscious Bias in advertising and marketing.Michelle has a Master’s Degree from the Georgia Institute of Technology (Georgia Tech) and a Bachelor’s degree from the University of Georgia.Michelle lives in Calabasas, CA with her husband, three children and dogs and enjoys hiking and gardening.