20 min listen
The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part Two)
FromFairPlay
The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part Two)
FromFairPlay
ratings:
Length:
18 minutes
Released:
Apr 29, 2024
Format:
Podcast episode
Description
In Part 2, Arun and Mitch tackle the data conundrum plaguing CMOs - some lament the lack of consumer purchase data access, while others are overwhelmed by the deluge of data sources, analytics tools, and platforms marketed by holding companies. Mitch shares unvarnished impressions from speaking with numerous CMOs, offering insights into effectively navigating these challenges. Moreover, the discussion explores blockchain's disruptive potential, as Mitch Duckler, author of "The Future-Ready Brand," reveals why CMOs are bullish on this technology to revolutionize data management, increase transparency, and rebuild consumer trust. He'll provide a glimpse into how innovative brands are already leveraging blockchain to drive innovation and forge stronger audience connections, making this a candid, thought-provoking exploration of marketing's future obstacles and opportunities from one of the industry's most respected voices.
Released:
Apr 29, 2024
Format:
Podcast episode
Titles in the series (15)
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