20 min listen
The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part One)
FromFairPlay
The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part One)
FromFairPlay
ratings:
Length:
29 minutes
Released:
Apr 22, 2024
Format:
Podcast episode
Description
In an era of unprecedented disruption, brands must adapt and evolve to stay relevant. On this episode of FairPlay, Arun is joined by pioneering brand architect, author, and TEDx speaker Mitch Duckler. With over three decades of experience revolutionizing customer engagement for iconic brands like ExxonMobil, Caterpillar, and Hyatt at marketing titans like Unilever and Coca-Cola, Mitch unveils visionary strategies from the world's most influential brands. His latest book, "The Future-Ready Brand," provides a roadmap for navigating the disruptions reshaping the brand world. Mitch delves into leveraging data and technology ethically to build genuine consumer connections, discusses the promises of marketing versus reality, the role of regulation, and how to create a sustainable, purpose-driven brand that resonates with today's conscious consumers. Join this illuminating conversation as Mitch shares invaluable insights into future-proofing your organization in an AI-driven world.
Released:
Apr 22, 2024
Format:
Podcast episode
Titles in the series (15)
Marketing for Good: Seth Matlins Shares His Insights on Purpose-Driven Marketing and Improving Society (Part One): The premiere episode of FairPlay promises an inspiring discussion about ethical marketing and using platforms for good. Arun Kumar welcomes Seth Matlins, Managing Director of the influential Forbes CMO Network, to explore marketing, media and society.... by FairPlay