In this episode, we are joined by Mike Constantiner, Co-Founder and Head of Brand and Community at Freestyle, the first brand in the market to manufacture tree-free baby diapers. As we delve into the process of ideation, consolidation, and maintenance of the company, Mike emphasizes the importance of building a narrative where the community—in this case, parents—hold the guiding voice that steers the brand's decisions to resonate with a wider audience and that can lead to the creation of a lifestyle brand. Additionally, Mike provides insights into the challenges, errors, and learnings that this process has imparted to him and his company, while also delving into their philosophy of "make cool shit" to maintain long-term relevance in the market.Join us as we discuss:Remaining competitive with limited time, talent and capitalThe power of continuously making cool stuff, and finding the right team to do itHow crafting and building a great brand story can change the game for your company