*This episode is brought to you by MuteSix, Repeat, and CartText** “We're not trying to change people's habits; instead, we’re bringing new science innovation ingredients and making it delicious and better-for-you at the same time,” says Louis. In part 2, Louis Armstrong, Founder of Killer Creamery, makes ice cream better, healthier, nostalgic, delicious, and fun ice cream treats. Louis mentions that initially, they added protein to the recipe and targeted gyms. Their ice creams are functional, all-natural, and have zero sugar, opening them to the keto community. So, they also launched a keto-centric line of products and became the first keto ice cream in the grocery stores. Killer Creamery includes medium-chain triglycerides or MCT oil that is a source of good fat. The company is focusing on the ice cream category by bringing new flavors and form factors such as ice cream sandwiches. He talked about: * The functionality of their products * Original target market * Keto community * MCT oil * Prebiotic fiber ingredients * Where to find Killer Creamery Join Ramon Vela and Louis Armstrong as they break down the inside story on The Story of a Brand. For more on Killer Creamery, visit: https://killercreamery.com/  Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/