Every brand needs a compelling story—even ones as established as Amazon Web Services.Now it’s up to Cymone Wilder, Senior Art Director at Amazon Web Services, to rebuild the brand of an long-standing division that’s lacked a design focus for years. In this episode, Cymone shares lessons she’s learned from working at a company as big as AWS, such as dealing with tension that results from authenticity, initiating change at a large organization, and connecting with end users.Join us as discuss:Ambitious plans to shape the company's cultureThe need to fake confidence (and why it doesn’t last)Being scrappy and doing good work with what’s available