49 min listen
Ep. 24 Melissa Rosenthal (CMO at Insight Timer)
FromBest Story Wins
ratings:
Length:
44 minutes
Released:
Feb 29, 2024
Format:
Podcast episode
Description
Disruption isn't just a buzzword—it's the lifeline of growth and innovation in today's business landscape.In this episode, Melissa Rosenthal, CMO at Insight Timer, shares her non-traditional approach to marketing and brand growth, which has successfully propelled her to scale and redefine companies in both the media and tech spaces. Melissa also delves into the creation of a wellness app that goes beyond meditation, emphasizing a community-driven model for holistic well-being.Join us as we discuss:The significance of cultivating a movement larger than your productThe shift towards prioritizing retention over brand awarenessThe pitfalls of adhering to the growth-at-all-costs playbook
Released:
Feb 29, 2024
Format:
Podcast episode
Titles in the series (28)
Ep. 2 Michelle Kim (Vice President of Brand Design at VideoAmp): The creatives at VideoAmp are risk takers — game changers. They have a level of ambition and drive that can’t be bought or taught, and it’s driving innovation throughout the industry. On this episode of Best Story Wins, we speak with... by Best Story Wins