49 min listen
Ep. 26 Sam Oshin (Senior Director, Brand and Marketing Design at Github)
FromBest Story Wins
ratings:
Length:
47 minutes
Released:
Apr 18, 2024
Format:
Podcast episode
Description
Most Fortune 500 companies rely on GitHub for planning, building, and collaborating on software. But how did they cultivate a brand with such a worldwide transformational impact?In this episode, we are joined by Sam Oshin, Senior Director of Brand and Marketing Design at GitHub. He delves into GitHub's evolution from a version control tool to a dominant force in enterprise software development. Sam also explores how GitHub now harnesses AI technology to drive innovation and disruption across multiple industries, as well as the crucial role storytelling has played in this journey.We also discuss:Finding the balance between personal values, family commitments, and professional advancement.The hurdles of crafting a message that resonates with both enterprise buyers and individual developers.The significance of brand authenticity and ongoing innovation in connecting with technical audiences.
Released:
Apr 18, 2024
Format:
Podcast episode
Titles in the series (28)
Ep. 2 Michelle Kim (Vice President of Brand Design at VideoAmp): The creatives at VideoAmp are risk takers — game changers. They have a level of ambition and drive that can’t be bought or taught, and it’s driving innovation throughout the industry. On this episode of Best Story Wins, we speak with... by Best Story Wins