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Ep. 21 Kaiwei Tang (Co-Founder and CEO of Light)

Ep. 21 Kaiwei Tang (Co-Founder and CEO of Light)

FromBest Story Wins


Ep. 21 Kaiwei Tang (Co-Founder and CEO of Light)

FromBest Story Wins

ratings:
Length:
48 minutes
Released:
Jan 18, 2024
Format:
Podcast episode

Description

Attention is the most valuable and limited resource we have as humans, and most of it goes into the vicious circle of the attention economy. In this episode, Kaiwei Tang, the Co-Founder and CEO of Light, breaks this vicious circle and shares how the Light Phone —and the narrative behind it— is disrupting the relationship between humans, technology and data, as well as offering unique perspectives on marketing, growth, and success. Join us as we discuss:The challenges and opportunities behind creating a product that goes against the status quoHow word-of-mouth marketing and partnerships have allowed Light to sustain itself and maintain constant growthWhy brand storytelling can reshape the technology landscape
Released:
Jan 18, 2024
Format:
Podcast episode

Titles in the series (28)

Column Five’s “Best Story Wins” is for marketing and branding professionalslooking to unlock their growth potential. Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level. Welcome to Best Story Wins!