Storytelling can be approached from various perspectives, and sometimes, exploring the less conventional ones can lead to the creation of a remarkable brand story.Embracing an ethos-driven approach to storytelling is what today’s guest, Joshua Ariza, Founder and Owner of Chomp Brand, has done to tackle the complexities of building his own illustration label. Through the intersection of art and fun, Joshua shares insights into the benefits of having an expansive interpretation of the illustration marketplace, as well as the challenges that an economy in flux holds for the design industry.Join us as we discuss: Honing the right set of skills to illustrate and sell your artTaking calculated risks while balancing budgets for long-term success in the creative industryShifting towards an integrated approach that combines illustration and artificial intelligence.