The tools B2B marketers rely on may be ever-evolving — whether that’s the channels they use, the data they collect or the technology they rely on — but the key to success in B2B is actually one overlooked element: Emotion.In this episode of Best Story Wins, we speak with master storyteller Keith Messick, CMO at LaunchDarkly, about how he combines his knack for storytelling with all the tools, tactics, and strategies in modern marketing to tailor the perfect message for his ICP. We discuss:What B2B marketers can learn from B2CWhen to use emotion and logic in your B2B marketingHow to stand out in your market