Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area. Top 3 Value Bombs: 1. The headline and writing are essential aspects, but the most critical part of the press release is its strategy - What are you announcing? 2. The most important metric that you can use to measure your press release performance is your sales. 3. Press Release is an effective way to get yourself out there and share what makes you different from the media. How To Build A PR Campaign  Designed To Get Massive Media Coverage - FREE PR Strategy Video Training Sponsors: Klaviyo: Customers want more from brands. Delivering more means owning the customer experience. Klaviyo calls this “owned marketing” and they believe it’s the best path to growth. For more, visit Klaviyo.com/fire! ZipRecruiter: When you post a job on ZipRecruiter, their matching technology finds qualified candidates and invites them to apply! Try it for free at ZipRecruiter.com/fire.