12 min listen
#202: Loyalty Insights from Scandinavia (Short Summary Show)
#202: Loyalty Insights from Scandinavia (Short Summary Show)
ratings:
Length:
8 minutes
Released:
Mar 29, 2022
Format:
Podcast episode
Description
In this short summary show, I look back on an interview exploring “mindful marketing” and how it relates to loyalty from an interview with Maths Mathisen, founder & CEO of an innovative app designed to promote loyalty for brands in the age of digital distraction and addiction.
The HOLD app uses the power of gamification to help FMCG brands and retailers compete in the “war of attention” by rewarding users for putting down their devices and focusing on the things they decide are most important.
An interesting way of engaging consumers for dis-engaging!
Show Notes:
1) #68: Mindful Marketing & Loyalty Insights from Scandinavia
2) Maths Mathisen, founder & CEO, HOLD
3) HOLD app
The HOLD app uses the power of gamification to help FMCG brands and retailers compete in the “war of attention” by rewarding users for putting down their devices and focusing on the things they decide are most important.
An interesting way of engaging consumers for dis-engaging!
Show Notes:
1) #68: Mindful Marketing & Loyalty Insights from Scandinavia
2) Maths Mathisen, founder & CEO, HOLD
3) HOLD app
Released:
Mar 29, 2022
Format:
Podcast episode
Titles in the series (100)
#1: Let's Talk Loyalty by Let's Talk Loyalty