35 min listen
#514: A New World Order to Categorize Loyalty Business Models
#514: A New World Order to Categorize Loyalty Business Models
ratings:
Length:
16 minutes
Released:
Mar 26, 2024
Format:
Podcast episode
Description
This "Wiser Loyalty" podcast wraps up discussions during March that guest hosts Bill Hanifin and Aaron Dauphinee had about Loyalty Business Models.
Breaking away from the Proprietary/Player/Coalition nomenclature that has been used for years, Bill and Aaron redefine the Loyalty Business Model classifications based on a more customer centric view. They land on an approach that reflects the reality of the programs they have been observing in the market.
The Wiser Loyalty series showcases a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, featuring the latest thinking on customer loyalty, backed up by market examples.
Next Month’s topic: Key Performance Indicators.
Show Notes:
1) Aaron Dauphinee
2) Bill Hanifin
3) The Wise Marketer
Breaking away from the Proprietary/Player/Coalition nomenclature that has been used for years, Bill and Aaron redefine the Loyalty Business Model classifications based on a more customer centric view. They land on an approach that reflects the reality of the programs they have been observing in the market.
The Wiser Loyalty series showcases a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, featuring the latest thinking on customer loyalty, backed up by market examples.
Next Month’s topic: Key Performance Indicators.
Show Notes:
1) Aaron Dauphinee
2) Bill Hanifin
3) The Wise Marketer
Released:
Mar 26, 2024
Format:
Podcast episode
Titles in the series (100)
#14: British Airways Executive Club - Airline Loyalty Insights by Let's Talk Loyalty