35 min listen
#38: ebookers Bonus+ Rewards Programme
ratings:
Length:
39 minutes
Released:
Jun 4, 2020
Format:
Podcast episode
Description
In the travel sector, a compelling loyalty programme can be a key differentiator for customers - for airlines, hotels and also for online travel agencies.
ebookers UK was originally launched in 1998 as the UK's first online travel agency, adding the "Bonus+" programme in 2016.
Listen to this episode of "Let's Talk Loyalty" to hear how ebookers.com has built a simple and generous loyalty programme - particularly focused on mobile users, along with insights on the KPI's they are measuring and how they're thinking about their members priorities amid Covid-19.
Show Notes:
1) Nicola Helfet
2) ebookers.com
3) Bonus Plus Programme
4) Boots Advantage Loyalty Programme
5) TK Maxx 'Treasure' - Retail Loyalty Programme
ebookers UK was originally launched in 1998 as the UK's first online travel agency, adding the "Bonus+" programme in 2016.
Listen to this episode of "Let's Talk Loyalty" to hear how ebookers.com has built a simple and generous loyalty programme - particularly focused on mobile users, along with insights on the KPI's they are measuring and how they're thinking about their members priorities amid Covid-19.
Show Notes:
1) Nicola Helfet
2) ebookers.com
3) Bonus Plus Programme
4) Boots Advantage Loyalty Programme
5) TK Maxx 'Treasure' - Retail Loyalty Programme
Released:
Jun 4, 2020
Format:
Podcast episode
Titles in the series (100)
#14: British Airways Executive Club - Airline Loyalty Insights by Let's Talk Loyalty