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1296: Affiliate Trends With Rakuten Advertising

1296: Affiliate Trends With Rakuten Advertising

FromThe Tech Talks Daily Podcast


1296: Affiliate Trends With Rakuten Advertising

FromThe Tech Talks Daily Podcast

ratings:
Length:
24 minutes
Released:
Aug 6, 2020
Format:
Podcast episode

Description

Rakuten Advertising is the leading global provider for marketing and advertising services and technology. Working with agencies and brands around the world, Rakuten Advertising brings together unique media inventory, a global affiliate network, advanced machine learning, and consumer insights to deliver experiences that increase brand awareness and marketing performance – while pushing the advertising industry forward. Stuart McLennan, Senior Vice President, APAC Region at Rakuten Advertising shares his insights on affiliate marketing and the Holiday Shopping Report - https://bit.ly/2EdSr6t He has a proven track record of building and managing high-performance teams, delivering multiple reorganizations and changing management initiatives to ensure the prospect consolidation position as The World’s #1 performance agency. Highly experienced in creating go to market narratives to meet clients’ changing demands across data, analytics, and digital paid media, securing significant new business revenue and existing client cross-sell revenue. We explore the impacts of COVID-19 on publisher networks and industries such as travel, hospitality, and luxury brands. But also how can these sectors can evolve and potentially bounce back. With online shopping experiencing massive growth, we also talk about motivating users when shopping at home. Finally, we attempt to bust a few myths and misconceptions in the industry and learn how the marketing landscape will continue to evolve.
Released:
Aug 6, 2020
Format:
Podcast episode

Titles in the series (100)

Fed up with tech hype and buzzwords? Looking for a tech podcast where you can learn and be inspired by real-world examples of how technology is transforming businesses and reshaping industries? Keep informed of the latest business and tech trends by listening to stories of other people in your field and how they are overcoming challenges with emerging technologies. Learn from the guest's actionable tips, and lessons learned to obtain greater clarity and how you can leverage technology. In this daily tech podcast, Neil interviews tech leaders, CEOs, entrepreneurs, futurists, technologists, thought leaders, celebrities. I have also teamed up with Citrix and its Citrix Ready partners to reveal how they are solving problems together while building the future of work. We discuss how tech trends such as AI, machine learning, 5G, IoT, AR, VR blockchain, crypto, and digital transformation strategies are already reshaping our world. Guests from every industry educate listeners through sharing their road to success, startup stories, and how technology transformed their business and life. Join me for a daily dose of optimism and motivation as I prove that technology really does work best when it brings people together.