Our first-ever guest, James Heller, joins us for our 100th episode celebration! James, the CEO, and Co-Founder of Wrapify, discusses how our industry can increase revenue by educating marketers on the power of out-of-home advertisement.Wrapify is omnichannel advertising for brands powered by app-enabled mobility and delivery. Their performance-driven ad-tech platform measures the impact of out-of-home impressions and attributes exposure to online, in-app, or foot traffic engagement.Takeaways The increasing amount of digitally native marketers is changing the way media channels are evaluated. These marketers need mix-media modeling, good data visualization, and tracking customers’ journey from beginning to end.Out-of-home is a great medium to drive a brand because it is the heartbeat of the neighborhood. Although it is difficult to measure audience impact, we know it’s there. Educate marketers on the value of OOH to their brand.If the industry captures a component of wasted digital spending and pipe it into out-of-home then it would increase value in the medium and revenue in the U.S.The recall that is created in the out-of-home space makes the digital more valuable. Showcase the impact your OOH campaign generated for the brand.LinksLinkedIn: https://www.linkedin.com/in/jamesheller1/Email: j@wrapify.comCompany: https://wrapify.comWays To Tune InSpotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stjApple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HFStitcher: https://www.stitcher.com/show/the-ooh-insider-showListen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/Podbay: https://podbay.fm/p/the-ooh-insider-showPowered by OneScreen.ai | OneScreen.ai is the first free, public-access directory for all things Out of Home.Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/