Adam Salacuse is a cool guy...like really cool. He's the Anthony Bourdain of advertising in the great neighborhoods that make up major metros from Los Angeles to New York.He's worked with iconic brands like Converse, Gatorade and HBO on everything from wildpostings to walking billboards, mobile pop up shops and guerilla marketing.(CHECK OUT THE CONVERSE CAMPAIGN HERE: https://bit.ly/3c4pjKn)When a brand wants to use the power of a community culture for good, ALT TERRAIN is the shop they call.Join Adam and I as he takes us thru what it means to take your brand to the street.Check out their work at: https://altterrain.com/And definitely connect with Adam on LinkedIn at: https://www.linkedin.com/in/salacuse/Follow us on Instagram at: https://www.instagram.com/oohinsider/And if you'd like to support the show, consider a great piece of OOH Swag for yourself at oohswag.com - thanks!Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/